The Latest News In Golfing & Golf Press Coverage
Along with producing and managing the media for long running
successful shows including the SkyCaddie,
the F2 series
wedges and Roger
Fredericks Reveals the Secrets to Golf Swing Flexibility,
The Golf Agency has produced four of the top new infomercials
appearing on the Golf Channel, The
Plane Truth for Golfers, the Heavy
Putter and the Izzo
Zwood and the F2 Hamilton Putter.
...............
Press Releases & More From The Golf Agency
MATTHEW MOLLOY JOINS GOLFERS INCORPORATED AS CHIEF OPERATING OFFICER AND V.P. OF GLOBAL DISTRIBUTION
MANHATTAN BEACH, Calif.—Golfers Incorporated, a national golf brands and media company, announced today that golf industry veteran Matthew Molloy has been named Chief Operating Officer and Vice President of Global Distribution.
Molloy is well-known in the golf business as the driving force behind the success of Rife Putters, a company he helped launch and then led to become the fifth largest putter distributor in the United States.
Golfers Incorporated is a family of companies specializing in national golf product development, television and video production, media advertising and global distribution. Well-known products brought to market by the company’s media division, The Golf Agency, include the Orlimar Trimetal, the SkyCaddie, AJ Golf, F2 Golf, Roger Fredericks Flexibility and many others. In 2010, one of the company’s products, the Tour Striker training club endorsed by Gary McCord, was introduced. The company also launched marketing campaigns for the Vharness trainer, endorsed by Rocco Mediate and Jimmy Ballard and the OptiShot home golf simulator with Roger Maltbie.
“Our company is poised for tremendous growth in 2011,” said Mike Abram, president of Golfers Incorporated. “Matt has a unique knowledge of how to bring new products to market and then effectively distribute them globally. His marketing creativity, operations, logistics and distribution knowledge are the key elements to why we brought him on board.”
Molloy is a former professional tour player and inventor of The Plane Stick, a golf-training product that was launched in 2002 and quickly became one of the most trusted training aids in golf instruction. In 2004, Molloy teamed with putter designer Guerin Rife and helped bring the “Two Bar” putter design to market via an infomercial campaign. Molloy developed the business model and helped raise both initial seed financing as well as growth capital which enabled Guerin Rife Putters, LLC to become a prominent player in the putter industry since its launch in 2005.
In 2007, Molloy was named president of Rife Putters and in less than a year the company had doubled sales, earning approximately five percent of the U.S. putter market share. Rife Putters also developed one of the top Tour programs of any independent putter company in the industry. Under Molloy’s leadership, Rife had become the number-one putter used on the Champions Tour and had wins by many top players around the world, including Ian Poulter, Justin Rose, Andres Romero, Karrie Webb, Tom Kite, John Cook, Dana Quigley and Andy Bean.
Golfers Incorporated is in the process of identifying new golf opportunities, companies and incubating new products and distribution services with the goal of becoming the leading golf brands conglomerate.
“Golfers Incorporated is truly a one of kind company,” said Molloy. “The team, led by Mike and Steve Abram, are experts in identifying, acquiring and operating strategic golf products and brands. While the company looks to manage more of its own products under the Golfers Incorporated umbrella, we still truly provide the only one stop shop for new companies and products looking to enter the market.
Energy Athletic™ Golf is the latest addition to Golfers Incorporated, set to debut in early 2011. Golfers Incorporated has worked with a team of experts to develop the first golf apparel that provides a true technological and competitive advantage for every golfer. The exclusive and patented IonX Ionized Energy Fabric™ is a revolutionary material, with a negatively charged electromagnetic field embedded into its structure. The intelligent fabric stimulates the delivery of oxygen to the muscles through the bloodstream and brain, providing golfers with increased energy, strength, focus and accelerated recovery.
For more information on Golfers Incorporated and its products, visit www.golfersincorporated.com
Interviews with Matthew Molloy are available upon request. Please contact Mike Hoye Public Relations at mike@mikehoyepr.com or 310.544.8800 to set up an interview.
...............
GOLFERS INCORPORATED NAMES STEVE SACKS AS NATIONAL SALES MANAGER
Pioneer in Golf Marketing and Manufacturing Joins Growing Golf Brands Company
MANHATTAN BEACH, Calif.—Golfers Incorporated, a national golf brands and media company, today announced that Steve Sacks has been named national sales manager.
Golfers Incorporated is a family of companies specializing in national golf product development, television and video production, media advertising and global distribution. Well-known products brought to market by the company’s media division, The Golf Agency, include the Orlimar Trimetal, the SkyCaddie, AJ Golf, F2 Golf, Roger Fredericks Flexibility and many others. In 2010, one of the company’s products, the Tour Striker training club endorsed by Gary McCord, was introduced. The company also launched marketing campaigns for the Vharness trainer, endorsed by Rocco Mediate and Jimmy Ballard and the OptiShot home golf simulator with Roger Maltbie.
“We are in the process of identifying new golf opportunities, companies and incubating new products and distribution services with the goal of becoming the leading golf brands conglomerate,” said Mike Abram, president of Golfers Incorporated. “Steve Sacks has a deep knowledge of the golf market, sales organizations, trends, club design and manufacturing and will play a huge role in the growth of our company.”
Sacks has been in the golf industry since 1974 and in the last 30-plus years he has been a pioneer in golf marketing and manufacturing. Sacks was a co-founder of Goldwin Golf. With Goldwin, Sacks oversaw the complete marketing effort that included public relations, advertising development, advertising placement and all point-of-purchase materials. He also designed and built a successful sales organization consisting of inside and outside sales representatives that sold tens of thousands of a revolutionary golf product well before the first production piece was manufactured.
In 1996 Sacks became director of sales and marketing for Carbite Golf. While there, sales went from $1 million to $19 million in a four-year period. At Carbite he was heavily involved in direct response sales, infomercials, direct mail and wholesale sales, and he also successfully re-introduced Daiwa, into the U.S. market.
In mid 2007 Sacks became National Sales Manager at Rife Putters. Under Sacks’ guidance, Rife went from 16 to 40 outside sales representatives and sales to the largest golf retailers increased between 200 and 300 percent.
With Golfers Incorporated, Sacks will focus on global retail sales and distribution for existing and future golf products. Current products include Tour Striker, F2 Golf and Energy Athletic™ Golf.
Energy Athletic™ Golf is the latest addition to Golfers Incorporated, set to debut in early 2011. Golfers Incorporated has worked with a team of experts to develop the first golf apparel that provides a true technological and competitive advantage for every golfer. The exclusive and patented IonX Ionized Energy Fabric™ is a revolutionary material, with a negatively charged electromagnetic field embedded into its structure. The intelligent fabric stimulates the delivery of oxygen to the muscles through the bloodstream and brain, providing golfers with increased energy, strength, focus and accelerated recovery.
For more information on Golfers Incorporated and its products, visit www.golfersincorporated.com.
Interviews with Steve Sacks are available upon request. Please contact Mike Hoye Public Relations at mike@mikehoyepr.com or 310.544.8800 to set up an interview.
...............
Is the Tour Striker the Best Training Aid Ever? PGA Partners Club thinks so!
Click here to read a great review of the Tour Striker by the PGA Golf Partners Club
...............
Tour Striker is Golf’s New Overnight Success Story; Thousands Sold Since National Launch in May
Training Clubs Teach Golfers to Intuitively Hit Shots in the ‘Sweet Spot’
SAN LUIS OBISPO, CA - Tour Striker, the new training golf clubs designed by teaching professional Martin Chuck, PGA, director of golf at Tetherow Golf Club in Bend, Oregon, has been launched to overwhelming sales success, with thousands of training clubs already sold in just a few weeks after its national launch in May 2010.
“Tour Striker is a club that teaches golfers the tour players’ secret to ball striking,” said Gary McCord, a veteran star of the PGA Tour and long-time television golf commentator. “Why are professional golfers as good as they are? Well, because regardless of their swing style or shape, their impact position—a downward strike with the shaft leaning forward—is the same. And that’s what will happen to golfers of all skill levels when they start practicing with the Tour Striker.”
The original Tour Striker 8 iron, Tour Striker Pro 7 iron and Tour Striker 56-degree wedge training clubs feature distinctive designs that have little clubface below the "sweet spot" like a traditional club. The clubs have been designed so golfers intuitively teach themselves how to deliver the "sweet spot" of the club to the ball like an expert ball striker.
“I found myself teaching so many golfers who were trying to scoop the ball at the bottom of the swing,” said Chuck. “That was how they tried to get the ball in the air. I wanted to create a club that would teach them to hit down on the ball with forward shaft lean. I’ve accomplished that with Tour Striker.”
Many experts agree that practicing with the Tour Striker will automatically change a golfer’s swing and ball striking and they will quickly learn to apply forward shaft lean which will increase lag, add club head speed and improve their impact position naturally while practicing.
“Most amateurs have a hard time coming over the top, and they cast the club a little early,” said PGA Tour Winner Kevin Streelman. “This action results in them losing both their lag position and their impact position, and ultimately any power they’ve created. The Tour Striker ensures that golfers maintain the optimum position, so it’s really a great practice tool to constantly work on your game.”
“Perfect,” said Randy Smith, instructor to Justin Leonard and other PGA tour pros, in a Golfweek interview about Tour Striker. “This forces golfers to get into the proper position if they want to hit the ball.”
The Original Tour Striker is targeted for mid-to-high handicap golfers and those with slower swing speeds (under 90 mph with driver), while the Tour Striker Pro is geared for dedicated players with higher swing speeds and a handicap of 10 or less. Also available is a Tour Striker for women and younger players who wish to improve their game. The ladies/junior model is slightly shorter than the regular Tour Striker (35 inches vs. 36 inches) and has a graphite shaft appropriate for women and juniors.
The Tour Striker training clubs are cast of 433 stainless steel. The vibration dampening logo affixed within the back cavity helps reduce shock on miss-hit shots while developing your ball striking skills. The lie angle and shaft length may be modified at a nominal additional fee.
The Tour Striker commercials and instructional videos are produced by acclaimed golf production and marketing company, The Golf Agency.
The Tour Striker and Tour Striker Pro training clubs are available for $99.99. For more information and to order clubs, please visit www.tourstriker.com
...............
Element 21 Golf Company announces Emc2 Hybrid Infomercial - Production Agreement Signed with The Golf Agency
Read the official press release...
...............
the golf agency has partnered with The Golf Channel on a new reality show!!
SAN LUIS OBISPO, CA-- Because of its position as a leader in golf advertising, marketing and commercial production, The Golf Agency has been asked to partner with The Golf Channel in its exciting new reality show "Fore Inventors Only." This 8 episode program began airing on The Golf Channel in July and follows inventors of creative, new golf products as they try to get their idea selected by the competition judges to be produced and marketed nationally. Over 1,000 inventors auditioned for a chance to compete in this compelling reality based series.
The Golf Agency has been selected to produce 60-second commercials for the 5 finalists in the show. The shooting of these spots will be shown in the 7th episode on August 28th at 10:00 pm Eastern and features The Golf Agency principals Mike Abram and Steve Abram. The finished commercials will appear in the 8th episode of Fore Inventors Only. Then, Golf Channel viewers will have an opportunity to vote for the winning product during the season finale on September 4th. The winner of the competition will receive product placement at Golfsmith retail stores nationwide, and a new, 30 minute infomercial produced by The Golf Agency, that will air on The Golf Channel.
"We chose The Golf Agency because we believe they're the best at what they do," said Paul Schlegel, Producer of Fore Inventors Only on the Golf Channel. "Not only do Mike and Steve write, produce and direct some of the very best golf infomercials, they understand and excel at the entire golf marketing process from initial concept to media buying to retail and everything in between."
Since it's inception in 1998, the Golf Agency has become the leader in Direct Response Marketing campaigns for a number of golf products and has helped several of them become multi-million dollar sellers. Some of their best known campaigns include the SkyCaddie from SkyGolf, the F2 Wedge, Jim Hardy's The Plane Truth for Golfers, AJ Reveals the Truth about Golf and the Orlimar TriMetal. All of these companies experienced amazing revenue growth after working closely with The Golf Agency on their infomercial production, advertising, and marketing.
"We've been very fortunate to be involved with some incredible companies and products." said Mike Abram, partner and producer for The Golf Agency and a 2 handicap. "Taking a great product and helping to create a successful campaign and a profitable company is extremely satisfying for us."
The Golf Agency has not only produced some of the most successful golf infomercials in the history of the golf industry, they're a full service, direct response agency that produces short form commercials and instruction videos, provides media buying, planning, and funding, website development, product design and packaging, email and direct mail marketing, and consulting services for retail distribution, telemarketing and fulfillment.
"Having experienced golf marketing on all levels, from client to owner and agency, and as single handicap avid golfers ourselves, Mike and I really are unique in the niche we serve," said Steve Abram.
The Golf Agency was founded in 1998 on the premise that small companies with a better performing product could beat the odds and succeed in the incredibly competitive golf industry by utilizing the 30 minute infomercial as the key element of a successful advertising campaign.
For more information on The Golf Agency call (805) 595-4030 or visit their website at www.thegolfagency.com http://www.thegolfagency.com
...............
See the golf agency on The Golf Channel's reality show - Fore Inventors Only
Click the image below to view now!
  Requires QuickTime.
...............
The Golf Agency Produces Two New Hit Infomercial Campaigns As Follow-Up to Its Orlimar Success.
From: PR Newswire Date: July 18, 2002 More results for: the golf agency
AVILA BEACH, Calif. -- The Golf Agency, a full service marketing and advertising agency based in Avila Beach on California's Central Coast, and a key player in helping re-launch Orlimar Golf in 1998 with one of the most successful golf infomercials of all time, has produced two more hits this summer. New clients NEXT Technology Golf and Eddie Merrins, LLC recently debuted infomercials on The Golf Channel as key elements to new campaigns launched by The Golf Agency.
The Eddie Merrins "Swing the Handle" instructional video series topped the $1 million sales mark for their initial three-month period ending June 31, while NEXT's Magnetix Driver has registered more than $2 million in sales in less than 12 weeks on the air.
The Golf Agency is led by industry veteran Mike Abram, his brother Steve Abram and former Sharper Image executive Jimmy Clark.
"It was gratifying to have been able to work with Jesse Ortiz and company at Orlimar and assist them in recording more than $250 million in sales the past few years," said partner Mike Abram. "We have been fortunate to work again with a breakthrough product in the NEXT Magnetix Driver. Working closely with founder Joe Stafford, being able to bring this start up to over $2 million in profitable sales in such a short period of time is truly special given today's market conditions."
The Golf Agency was honored to have the opportunity to work with the legendary Eddie Merrins.
"Just being around Eddie Merrins has been truly rewarding," continued Abram, "Eddie has been one of the greatest teachers in golf for decades and is such a gentleman. We're delighted to have helped share the classic instruction of his "Swing the Handle" series with golfers everywhere. And what a thrill to be in the company of some of golf's greatest legends including Arnold Palmer, Byron Nelson, Greg Norman and Fred Couples when putting the Little Pro's instruction to tape."
The Golf Agency is the golf specialty arm of W.G. Chase, LLC, a full service marketing and advertising agency specializing in Direct Response infomercials and Media Strategies.
Contact: Steve Abram of The Golf Agency, +1-805-595-4030
Website: http://www.thegolfagency.com/
...............
The Golf Agency Announces That It Has No Involvement With Pure Golf or ITVI Golf
The Golf Agency, a leading golf marketing, advertising and commercial production agency, has been incorrectly linked with a proposed new, start-up golf network called Pure Golf or ITVI Golf (“Pure Golf”).
The Golf Agency has learned that Pure Golf has distributed certain promotional and solicitation documents naming The Golf Agency as a “strategic partner”. The Golf Agency and its principals, Mike and Steve Abram, are not now nor have they ever been a partner, affiliate or in any way associated with Pure Golf, or its management. The Golf Agency had no prior knowledge nor did The Golf Agency authorize that its name or reputation be included in any promotion or solicitation documents distributed by Pure Golf. The Golf Agency and its principals also had no input or influence on the projections and assumptions that were made by Pure Golf in any promotion and solicitation documents.
If you have any questions regarding the above information, please do not hesitate to contact The Golf Agency and its principals, Mike and Steve Abram at The Golf Agency, (805) 595-4030; E-mail: mike@thegolfagency.com;steve@thegolfagency.com |
