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retail golf marketing
Whether you are introducing or maturing a brand, our retail partner, Bob Burg, has over 25 years of business and
sports industry experience to help you evaluate market potential
for your product whether you are introducing or maturing a
brand.
Bob's golf industry experience includes:
- President of Royal Grip, a U.S. golf gril manufacturer
- Merged Royal Grip with Precision FM, a U.S. golf shaft manufacturer
- Owned
and operated retail stores
- Supervised
the construction of two manufacturing facilities
- Owned
and operated a U.S. and International distribution company
- Participated/consulted
in mergers, acquisitions and exit strategies
- Served
on several national Boards
- Experienced
positions from sales representative to President & C.E.O.
of both public and private companies
Golf Sales Strategies, Product Branding & More:
- Sales
strategies and goals
- Order
entry systems
- Customer
service models
- Product
branding strategies
- Point-of-purchase
displays
- Sales
collateral materials
- Trade
show needs and objectives
- Market
channels
- Sales
meetings
the golf agency's
retail department offers the following services:
- 40
U.S. golf sales representatives
- 15
U.S. corporate sales representatives
- 11
international distributors
- Creation
and drafting of business plans
- Development
of marketing strategies
- Development
of TV spot advertising concepts
- Development
of TV info-mercials, including all phases of pre and post
production
- Deep
relationships in the Far East and Mexico for product sourcing
and supply chain set-up
- Negotiations
for fulfillment, merchant banking and call center services
- Structuring
of customer service, order entry and inside sales departments
- Assistance
with joint ventures and exit strategies
To
learn more about our retail capabilities, contact Bob Burg:
To
contact Bob Burg directly, please call him at 480-951-6800
or email him at Bob@TheGolfAgency.com.
Find out more about our Golf Marketing services.
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